The Importance of Personal Branding as a CIO and Business IT Leader- What is Your Vision for Yourself?

Personal branding is more important now than ever. It’s who you are. It’s your unique combination of skills and experiences. Amazon CEO Jeff Bezos is quoted as saying, “Your brand is what people say about you when you’re not in the room.”

For Sarah Angel-Johnson, current CIO at Save the Children, former CIO at Year Up, her personal brand is being a change agent. Through a series of career moves and some great mentors encouraging her and setting her up for success, she realized over time that she was someone who could come in and transform a team and what they can accomplish together. Once Sarah realized this, it completely changed how she makes career moves and the way she views the status quo.

Ask yourself, what do you want people to say about you when you’re not in the room?