Information Doesn’t Equate to Knowledge

There seems to be a lot of confusion in business between what information and knowledge are.

You can acquire information for free. There is no barrier to entry. Anyone can use the internet and find out information. It doesn’t make you unique.

Knowledge, on the other hand, is when you combine information with analysis and experience. You pay heavily for knowledge in terms of money and time. Information will get you in the door, but knowledge is what will carry you far in business.

Knowledge-based enterprises routinely WIN.

You succeed because of knowledge. You maintain because of information.

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