Envision a World Without Wildlife Poaching … Uber Disrupts Transportation| Airbnb Disrupts Hotels| Amazon Disrupts Food | Pembient Disrupts Wildlife Poaching! – with Matthew Markus

This episode is sponsored by the CIO Innovation Insider Offense and Defense Community.

My guest this week is Matthew Markus, co-founder and CEO of Pembient.

We discuss digital biology, cellular agriculture, 3D printing, security of species, big visions, entrepreneurship and envisioning a world without wildlife poaching and the destruction of species.

What does it take to disrupt the illegal trade of animals and envision a world that has an increasing population of rhinos?

Pembient is leveraging advances in biotechnology to fabricate wildlife products, such as rhino horn and elephant ivory, at prices below the levels that induce poaching. Their goal is to replace the illegal wildlife trade, a $20B black market, and the fourth largest after drug, arms, and human trafficking, with sustainable commerce.

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About Matthew Markus

Matthew is Co-founder and CEO of Pembient, a company biofabricating wildlife products. A serial entrepreneur, Matthew has 15 years of startup experience. His past ventures include PrivacyBank.com, an internet company that was acquired by InfoSpace (now NASDAQ: BCOR). Matthew’s passion presently lies with the emerging animal replacement industry, of which Pembient is a part. Pembient seeks to stop the poaching of, and prevent the farming of, iconic species. Chief among these is the rhinoceros, whose horn is prized as a carving material. Pembient uses the tools of biotechnology to create biofabricated horn that has the same molecular structure as horn produced by a rhinoceros. The company has been featured on CNN, TechCrunch, and The Guardian. Via Pembient, Matthew is a graduate of IndieBio, the world’s first biotech accelerator. Additionally, he holds a B.S. in Mathematics and Computer Science from the University of Illinois at Urbana-Champaign, and a Masters of Engineering Management, as well as an M.S. in Genetic Epidemiology, from Washington University in St. Louis.

Major Take-Aways From This Episode:

  1. The source and cause of poaching is not what you think.
  2. How to use Design thinking approach to prototyping.
  3. Recently launched ICO for pre-paid private contracts.
  4. The concept of de-risking
  5. Cellular Agriculture
  6. Acellular Agriculture
  7. Companies printing meat: Memphis Meat, Modern Meadow, Hampton Creek Foods
  8. Indie Bio Accelerator

How to get in touch with Matthew Markus


This episode is sponsored by the CIO Innovation Insider Offense and Defense Community, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.

* Outro music provided by Ben’s Sound

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About Bill Murphy
Bill Murphy is a world renowned Innovation and Transformation (Offense and Defense) Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.