Addressing the Impact of Hard and Soft Trends


In this CIO Innovation Insider, I wanted to share with you an experience had by a CIO I met with recently, that highlights the importance of understanding hard and soft trends, and how they impact planning and how to address them when working with units across your business.

Major Take-Aways from This CIO Innovation Insider:

  1. Learning what hard and soft trends are, and how they differ
  2. How to address hard and soft trends when working with units across your business
  3. The potential happen results of trying to defend against a hard trend